Facebook Advertisement for Classic Holiness Sermons

Recently I ran this ad on Facebook for Classic Holiness Sermons. This was really an experiment for me. I had a $50 ad credit to use and thought I would put it to good use and see how many people I could bring to the site by advertising it.

My budget was only $5 a day because I did not want to exceed my $50 credit. As you can see in the chart below there was a couple of days when the ad did not run. This had something to do with the way I had it set up and I had to tweak it and run it again. In total I have actually only used $45 of my $50 credit.

The ad was displayed 293,074 times. It was clicked on 122 times and their clicks lead them to the website where they could hear the message of Full Salvation. In the end it cost me about $.37 per person to get the 122 people to the site. Plus, think about the 293,074 people who had the chance they otherwise might not have had! to hear holiness preaching! Not a bad investment in my book! Now if only I had money to do this all of the time…

The actual number of visitors to the website appears to have increased by about 2,000 visitors over the previous 20 days in which the ad did not run. This increase may or may not have anything to with the ad though. I also created a Facebook Fan site etc.

Facebook ad statistics:

Date	Impressions	Clicks	Clicks Rate	Actions	Actions Rate	CPC	CPM	Spent (USD)	Unique Impressions	Unique Clicks	Unique Clicks Rate
12/28/2009	41827	11	0.03%		0.00%	0.45	0.12	5	31809	11	0.04%
12/29/2009	9017	0	0.00%		0.00%	0	0	0	5290	0	0.00%
12/30/2009	1042	0	0.00%		0.00%	0	0	0	656	0	0.00%
12/31/2009	475	0	0.00%		0.00%	0	0	0	256	0	0.00%
1/1/2010	3951	0	0.00%		0.00%	0	0	0	2483	0	0.00%
1/2/2010	1076	0	0.00%		0.00%	0	0	0	715	0	0.00%
1/3/2010	0	0				0	0	0	0	0
1/4/2010	1	0	0.00%		0.00%	0	0	0	1	0	0.00%
1/5/2010	29370	15	0.05%		0.00%	0.33	0.17	5	21114	15	0.07%
1/6/2010	28700	10	0.04%		0.00%	0.5	0.17	5	23619	10	0.04%
1/7/2010	30789	11	0.04%		0.00%	0.45	0.16	5	23492	11	0.05%
1/8/2010	29663	19	0.06%		0.00%	0.26	0.17	5	21328	19	0.09%
1/9/2010	29135	10	0.03%		0.00%	0.5	0.17	5	21162	10	0.05%
1/10/2010	30012	23	0.08%		0.00%	0.22	0.17	5	23392	23	0.10%
1/11/2010	29666	12	0.04%		0.00%	0.42	0.17	5	20504	12	0.06%
1/12/2010	28350	11	0.04%		0.00%	0.45	0.18	5	21009	11	0.05%

Below are the total stats for visitors to the Classic Holiness Sermons website over the period of time that the ad was run on Facebook:

 

Day	Date	Page Loads	Unique Visitors	First Time Visitors	Returning Visitors
Monday	December 28th 2009	139	65	58	7
Tuesday	December 29th 2009	348	123	105	18
Wednesday	December 30th 2009	241	65	51	14
Thursday	December 31st 2009	118	53	38	15
Friday	January 1st 2010	179	30	19	11
Saturday	January 2nd 2010	191	58	48	10
Sunday	January 3rd 2010	146	69	54	15
Monday	January 4th 2010	224	62	46	16
Tuesday	January 5th 2010	196	64	55	9
Wednesday	January 6th 2010	161	65	55	10
Thursday	January 7th 2010	447	240	222	18
Friday	January 8th 2010	215	124	108	16
Saturday	January 9th 2010	212	74	60	14
Sunday	January 10th 2010	164	69	59	10
Monday	January 11th 2010	212	83	69	14
Tuesday	January 12th 2010	260	73	58	15
Wednesday	January 13th 2010	204	66	55	11
Thursday	January 14th 2010	197	91	79	12
Friday	January 15th 2010	223	82	63	19
Saturday	January 16th 2010	186	38	33	5