This article "Product Placement in the Pews? Microtargeting Meets Megachurches" begins:
Click here to read on. (You can also listen to the article)Haven't been to church recently? You might have missed something.
Church pastors last year had a chance to win a free trip to London and $1,000 cash -- if they mentioned Disney's film "The Chronicles of Narnia" in their sermons. Chrysler, hoping to target affluent African Americans with its new luxury SUV, is currently sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide.
Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down...
In my opinion this is a sad indictment on the Church today!
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