Monday, October 23, 2006

Things that make my head explod!

It's time for another edition of "Things that make my head explode" (this is what the "duct tape" label is all about).

The following comes from the Slice of Laodicea blog:

The new church/corporate sponsorships are winning kudos from marketing experts, as this article from the Detroit Free Press reports. Here's a quote:

Hugh Cannon, a marketing professor at Wayne State University, said churches and corporations can have mutually beneficial partnerships, but churches have to be careful not to become too closely aligned with one company or product, and vice versa.

"As long as that doesn't happen, it's really great for Chrysler and the church," he said.

Chrysler's Kenyon said it's not about religion for Chrysler; it's about getting the Chrysler Aspen in front of a target audience.

It's only a matter of time before we see church naming rights being purchased by companies. How about Cool Ranch Doritos Baptist Church? Or Bud Light Assemblies of God. Don't laugh. It's coming.

hmm...I've been thinking that Bank of America Bible Methodist Church has a ring to it... :-)

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